Online dating can be a significant step in any person’s life, especially if they have previously been married or have children. Many dating sites (especially free sites) focused on a younger generation of members who are outside of the dating pool for people in the ages ranging from 40 – 65. While certain sites like Plenty of Fish cater to the “bar scene” crowd, other high profile sites like e Harmony and Match tend to be skewed to a slightly older crowd.

Mature daters tend to gravitate towards paid dating sites (or membership sites) that have features such as personality tests, matchmaking services, and are more user friendly. Subscription sites have very broad userbases and work very hard to match singles based on characteristics like age, personality traits, and location.

Specialty Site or Major Site

There are sites that specialize in a mature crowd. These sites include: SeniorPeopleMeet and SeniorFriendFinder. If you want to engage only with people in this age group, this type of site may be of interest, but there are some negatives. Sites that focus on small niche groups like seniors, religion, or ethnicity, may not have a large group of users to work with.

You may subscribe to a smaller niche site, only to find that there are no compatible members in your local area.

Another negative is that the smaller sites don’t have the money to invest in usability, matchmaking services, or site improvements. A specialty site may give you access to the exact demographic you want to be paired with, but the members might now be local to you or even be active.

Major dating sites that are well branded like eHarmony and Match, put alot of money into creating a positive experience for users, which may be an after thought for small dating sites looking to get your subscription money.

On the other hand, for members of certain ethnic groups like the African american community, a smaller specialty (or niche) site might be exactly what they are looking for.

Some members have expressed that larger sites like Match and Eharmony might have a userbase that is less representative of minority groups. There are sites that focus on specific interest or hobbies like surfing and golf. If you are specifically looking for a partner to be active with you in your hobby, a specialty site like this might be the right choice.

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